FRED P.

I'm Fred - a Flemish/British designer and entrepreneur based in London with a background in art direction and production design. My work explores cities through ink: intricate, circular drawings that capture the quiet beauty of urban spaces, from iconic landmarks to overlooked corners.

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My journey began with a love for architecture. I studied Architectural Design in Colorado and Copenhagen before moving to London to study Art Direction for Screen-based media at UAL, where I graduated with First Class Honours. That experience deepened my sensitivity to atmosphere, detail, and how environments tell stories— all of which now feed into my work.

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What started as a personal drawing practice has grown into a mission: to reimagine what city souvenirs can be. I create timeless giclée prints that blend local character with iconographic artistry — for people who want to bring a piece of their city or city trip home with them, in a way that feels meaningful.

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Thank you for visiting the studio. Follow new releases and projects at @fredpstudio on instagram.